At ServiceMaster, it is our responsibility to do our best every day to practice and promote sound and responsible environmental stewardship. In every great brand and functional group of our company, associates on every level are working to find ways to put that responsibility to work – whether it is with a customer, a partner, in the community or with a colleague.
Last year we showcased many of our company's initiatives and how they were implemented. This year those initiatives continue with great success. But we haven’t stopped looking to implement more great initiatives to increase our environmental stewardship.
Below are some updates on what’s new and still meeting with success at our TruGreen brand.
TruGreen
Education: This past March, TruGreen launched My Botanic Planet.com, a creative online educator resource to inspire K-5 students’ interest in the diverse plant world. TruGreen collaborated with Memphis Botanic Garden on My Botanic Planet, where participants can adapt their avatar then discover colorful plant environments and related interactive games as they meet Inspector Nectar on a flower mystery or Flavor Flores on a sensational sap safari. Created by professional curriculum developers, the initial six lessons meet national education standards and benchmarks, and focus on the plant origins of flavors, the parts of the flower, and how pollination occurs.
Transforming the TruGreen fleet: TruGreen put its first hybrid truck into service on March 17 of this year. Along with ServiceMaster Fleet, TruGreen will add 10 hybrid vehicles to TruGreen routes in California. Also, nearly 7,000 trucks are in the process of converting to electric spray systems and innovative oil filters to help one of the nation's largest private fleets to run cleaner and more fuel efficiently.
Organics: TruGreen has been offering organic programs for decades and encourages Americans to adopt a 100-percent natural, organic option and sustainable practices - most recently with our TruNatural® service line.
Reduction in pesticides: We are continuing to significantly reduce pesticide usage by lawn by treating weeds only when and where needed through Targeted Lawn Treatment using proprietary technologies and greener innovation. To achieve our goals, it's imperative that every branch use the dual-line system in accordance with operational standards.
Preserving green spaces: TruGreen actively participates in preservation projects, such as helping to restore and maintain the 1,000-acre Fernald Preserve of wetlands and greenery in Ohio that formerly served as a uranium-processing site.
Recycling: 100 percent of all TruGreen marketing materials are printed on recyclable materials and close to 40 percent of materials are printed on recycled materials (10 percent postconsumer waste).
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